Independent branding studio · Costa Rica
Brand identities for places worth the journey.
Northbound is a small branding and identity studio for hospitality and food businesses with a strong sense of place. We turn the character of a place, its people and its table into brands guests remember.
Based in Costa Rica · Working across the region
What we do
A clear point of view, from first thought to front door.
One small studio, working closely with the people who know their place best. We build the strategy and the things guests actually see, hold and use.
Brand strategy
Positioning, audience and a distinct story, grounded in what makes your business different rather than what happens to be trending.
Visual identity
A considered identity system, from wordmark and typography to colour, image direction and the details that keep it recognisable.
Packaging
Packaging for products with a story to tell: clear on the shelf, useful in the hand and true to where they come from.
Websites
Thoughtful, responsive websites that make it easy to understand your offer, find the essentials and take the next step.
Selected work · concept studies
Three ideas, rooted in place.
These sample studies imagine identities for the places and rituals that make Costa Rica’s hospitality and food culture distinct. They show how a strong point of view can carry from first impression to daily detail.
Have a place in mind?
Let’s make it known.
Opening something new, giving a much-loved place a clearer story, or bringing a good product to more tables? Tell us where you are and what you’re working on.